
Research
Research.
Focus
Brendan researches how emerging technologies and entrepreneurial methodologies impact art, culture, and museums — with deep interests in artificial intelligence (AI), machine vision, spatial computing, augmented reality (AR), and simultaneous localization and mapping (SLAM).
Patents
Eight granted.
8 patents
Papers
Authored.
Featured Study
MIT × Cuseum · 2020

Neurological Perceptions of Art through Augmented & Virtual Reality.
A collaborative study with MIT exploring how the brain responds to art experienced in person versus through digital reproductions, augmented reality, and virtual reality.
Read the paper on ResearchGateMentions & Citations
Cited in 148+ works.
2026
- Voice, Text, or Embodied AI Avatar? Effects of Generative AI Interface Modalities in VR Museums
- 'Appears to be about': An Evaluation of AI-Generated Metadata Quality for Community Archives
- AI in Museum Practice: Aesthetic Engagement and Heritage Management (Brill)
- From Muse to Machine: A Scoping Literature Review of AI in Cultural Production
2025
- How Smart Can Museums Be? The Role of Cutting-Edge Technologies in Making Modern Museums Smarter
- A Human–AI Compass for Sustainable Art Museums
- Interactive Heritage: The Role of Artificial Intelligence in Digital Museums
- The Role of AI in Museums' Journey Towards Sustainable Development
- Generative AI for Cultural Heritage Preservation
- Artificial Intelligence and Culture (CULTAI) — UNESCO Independent Expert Group Report
- Evaluating the ArtBot Guide: A Toolkit for Enhancing Engagement with Digitized Museum Collections
- Analyzing Visitor Behavior to Enhance Personalized Experiences in Smart Museums: A Systematic Literature Review
- Natural Interaction in Virtual Heritage: Enhancing User Experience with Large Language Models
- The Effects of LLM-Empowered Chatbots and Avatar Guides on the Engagement, Experience, and Learning in Virtual Museums
- Exploring LLM-Powered Interaction Modalities in Virtual Museums: Eye-Tracking and User Experience Insights
- Artificial Intelligence Application for Museum: Experiential Transformation of Cultural Heritage and Learning
- Re-mediating Interaction with Online Art Collections: How Creative Curating Can Enhance Discovery Through Recommendations
- Recommending Art Online: Investigating User Engagement and Interactions with a Digital Collection
- Cost-Efficient RSSI-Based Indoor Proximity Positioning for Large/Complex Museum Exhibition Spaces
- 'Slow Libraries' and 'Cultural AI': Reassessing Technology Regulation in the Context of Digitised Cultural Heritage Data
- Los límites del copyright en la era de la IA: la necesidad de buscar formas de compensación cultural más allá de los marcos de la propiedad intelectual y de la autoría
- Exploring the Evolution of Museum Knowledge Organization Systems
- Μουσείο & 4η Βιομηχανική Επανάσταση: Πολιτιστική Πολιτική και Κοινωνική Ευθύνη (Greek MA thesis)
2024
- A Machine Walks into an Exhibit: A Technical Analysis of Art Curation
- AI in Museums: Reflections, Perspectives and Applications
- AI, Cultural Heritage, and Bias: Key Queries from the Use of GenAI
- AI and Swedish Heritage Organisations: Challenges and Opportunities
- Algorithmic Ways of Seeing: Using Object Detection to Facilitate Art Exploration (CHI '24)
- Integrating AI in Museums: A New Phase in the Museum's Transformation
- A Cross-Sectional Review of How Museums and Cultural Institutions are Using Immersive Technologies in Mobile Applications
- A Holistic Approach for Enhancing Museum Performance and Visitor Experience
- MuseumBots: A Single-User Multi-Agent Conversational System for Virtual Museum Guidance
- A Systematic Review of Digital Transformation Technologies in Museum Exhibition
- Evaluating Visitors' Experience in Museum: Comparing Artificial Intelligence and Multi-Partitioned Analysis
- Advanced Visitor Profiling for Personalized Museum Experiences Using Telemetry-Driven Smart Badges
- LLM-Aided Museum Guide: Personalized Tours Based on User Preferences
- Chatbot-Mediated Technology to Enhance Experiences in Historical Textile Museums
- Generative Artificial Intelligence and the Future of Public Knowledge
- Crowdsourcing in Museums: Prioritizing Community Wisdom in an Artificial Intelligence World (CECA CDT 2024 Award)
- Research on Intelligent Service for Smart Museum Users under Artificial Intelligence
- When Art Meets Computer Science: A Systematic Review about Technologies and User Interaction in Adaptive Digital Museums and Archives
- Design, Generation and Evaluation of a Synthetic Dialogue Dataset for Contextually Aware Chatbots in Art Museums
- Virtual Reality Exhibits in Museums: Audience Expectations and Experiences (Texas Tech thesis)
- Alternative Financing and Funding Structures and Strategies (Financial Management in Museums, ch.)
- René Magritte's Diasporic Doubles: Staging the Filipino Security Guards at LACMA (Museums and Entrepreneurship, ch.)
- Subtle Sound Design: Designing for Experience Blend in a Historic House Museum (ACM JOCCH)
- Exploring Aesthetic Qualities of Deep Generative Models through Technological (Art) Mediation (ACM DIS '24)
- The Impact of Digital Technologies on Contemporary Curatorial Practice (dissertation)
- Exploring Augmented Reality Integration for Enhancing Heritage Museum Exhibits
- A Literature Review on Enhancing Exhibition Services in Smart Museums Based on Emerging Information Technologies
- Метод тегирования пейзажной живописи XVII–XIX веков при помощи инструмента компьютерного зрения (Siberian Federal University)
2023
- Enriching Cultural Heritage through the Integration of Art and Digital Technologies
- Bias Mitigation Techniques in Image Classification: Fair Machine Learning in Human Heritage Collections
- Museums × Technology: Innovating the Visitor Experience through Extended Reality (MA, Erasmus University)
- Artificial Intelligence, Museum Environments and Their Constituents (PhD, University of Manchester)
- XR in Museums: A Review of the Current State of the Field
- Strengthening Digital Engagement to Provide Intersectional Narratives within Museums (PhD, University of London)
- Artificial Intelligence for Museums: A Comparison within Italian Chatbot Applications (MA, Ca' Foscari)
- Augmented Reality in Portuguese Museums: A Grounded Theory Study on Museum Professionals' Perspectives
- A Bibliometric Analysis of Immersive Technology in Museum Exhibitions: Exploring User Experience
- How Museums Adopt Augmented Reality (AR) to Enhance Visitors' Experience (MA, FIT)
- A Systematic Review of Integrating Mixed Reality and Artificial Intelligence in Museums: Enhancing Visitor Experiences and Innovating Exhibit Design
- ExhibitXplorer: Enabling Personalized Content Delivery in Museums Using Contextual Geofencing and Artificial Intelligence
- Large Language Models as Recommendation Systems in Museums
- Interactive Immersive Technologies at the Valene L. Smith Museum of Anthropology
- Exploring the Potential of Artificial Intelligence and Computing Technologies in Art Museums
- Crafting a Museum Guide Using ChatGPT-4
- Evaluating the Adoption of Non-Fungible Tokens (NFTs) in Museums: A Comprehensive Framework
- A Magic Leap in Tourism: Intended and Realized Experience of Head-Mounted Augmented Reality in a Museum Context
- Visiting Museums via Augmented Reality: An Experience Fast-Tracking the Digital Transformation of the Tourism Industry
- Future of Museums: Literature Review (IMLS)
- A Personalized, Multimodal AI Assistant for Enhancing Museum Visitor Experience
- The (Theoretical) Elephant in the Room: Overlooked Assumptions in Computer Vision Analysis of Art Images
- Digitaalisen kulttuuriperinnön kyvykkyydet — raportti vuoden 2022 kyselyn tuloksista
- Museum Finance: Issues, Challenges, and Successes (Bryan Alexander)
- Audioguias — Potenciar experiências disruptivas e imersivas em museus através de sistemas áudio (Universidade Nova de Lisboa)
- Müze Eğitiminde Sanal Gerçeklik, Artırılmış Gerçeklik ve Metaverse Kullanımı (Turkish dissertation)
2022
- Chatbots in Museums: Is Visitor Experience Measured?
- The Effectiveness of Digital Technologies Used for the Visitor's Experience in Digital Museums
- Museums and Entrepreneurship
- Realism, Storytelling and User Experience in HMD-based eXtended Reality for Holocaust Museum (PhD, Falmouth)
- Virtual Experience in Augmented Exhibition: Virtual Technology Application in Real Museums and Its Impact on Exhibition Spaces
- The Crypto-Museum: Investigating the Impact of Blockchain and NFTs on Digital Ownership, Authority, and Authenticity in Museums
- All Roads Lead to Tokens: The Impact of NFTs on Galleries and Museums
- The Value of 'Nothingness' When Nothing Has Value: Museums, NFTs, and a Virtually-Autonomous Cultural Sector
- An Ontology-Based Chatbot to Enhance Experiential Learning in a Cultural Heritage Scenario
- Artificial Intelligence as a Low-Cost Solution for Museum Visit Digital Content Enrichment: The Case of the Folklore Museum of Xanthi
- Museum Digital Engagement: Before, During, and Beyond the COVID-19 Pandemic (ASTC)
- Il patrimonio artistico digitalizzato nell'era dell'intelligenza artificiale (Politecnico di Milano thesis)
- Intelligence Artificielle et intelligence collective: des nouveaux eldorados pour rendre les textes patrimoniaux plus accessibles?
- A Dalí for the Digital Age: Interrogating the Bringing of History (Back) to Life with DeepFake Technology (Synthetic Realities II, ch.)
- Critical Digital: Digital Integration in the Museum (Springer)
- Digitization of GLAM Collections and Copyright: Policy Paper (GRUR International)
- I Want to Tell You My Name: Augmented Reality as Conservation Method (University of Pretoria)
- Management Issues for Cultural Heritage Institutions (Research Handbook on Intellectual Property, ch.)
- Museums: Trends and Digital Strategies — Art, Culture and New Technologies in Latin America and the Caribbean (IDB)
2021
- Curatorial Dreaming in the Age of COVID-19
- Pushing the Public Art Network Database into the Current Digital Age
- Computer Vision Tagging the Metropolitan Museum of Art's Collection
- Designing a Classroom-Based Lesson Plan Template for Art Museums
- Rethinking Museums after COVID-19
- Crypto Collectibles, Museum Funding and OpenGLAM (NFTs)
- Cellphones in the Museum Space: A Tool for Inclusivity
- The Impact of the Covid-19 Pandemic on the American Museum Industry
- Building Shared Guardianship through Blockchain Technology and Digital Museum Objects
- Designing Reenacted Chatbots to Enhance Museum Experience
- A Survey and Evaluation of Mobile Apps in Science Centers and Museums
- Relationship Value Benefits of Membership Programs, Heterogeneous Stakeholders and Museum Impact Beyond Fees
- Graph-Based Conversational AI: Towards a Distributed and Collaborative Multi-Chatbot Approach for Museums
- The Social Media 'Magic': Virtually Engaging Visitors during COVID-19 Temporary Closures
- Computer Vision for Visual Arts Collections: Looking at Algorithmic Bias, Transparency, and Labor
- Crowdsourcing Metadata in Museums: Expanding Descriptions, Access, Transparency, and Experience (Art Institute of Chicago)
- Digitization of GLAM Collections: Policy Paper (SSRN)
2020
- Digital Practices and Strategies of Western US Museums during COVID-19
- Museum Startup Hubs and Social Innovation
- Museums in the Times of the COVID-19 Pandemic
- Heritage in Lockdown: Digital Provision of Memory Institutions (UK & US)
- Managing the Cultural Business: Avoiding Mistakes, Finding Success
- A Comparative Approach between Different Computer Vision Tools
- Covid-19 and the Creative Economy: Surveys, Aids, Tools
- A Cultural Memory of the Digital Age?
- Exploring the Potential of Participatory AR & VR in the Contemporary Art Museum
- The Use of Augmented Reality (AR) in E-Learning Applications
- Cultural Business Models: The Mistake of Obsoletion (Managing the Cultural Organization, ch.)
2019
- Rethinking Museums In The Digital Era?
- The Cultural Logic of the Museum in the Era of the Sharing Economy
- Smart Cities and Digital Culture: Models of Innovation
- Participatory Innovation and Prototyping in the Cultural Sector
- Paintings without Frames: The Role of Augmented Reality in Art Galleries
- Historic Voicebot
- Museums and Digital Culture: New Perspectives and Research
- Making the Invisible Visible — Augmented Reality in Cultural Education
- Areas of Application for AI in the Content Work of Cultural Enterprises
- A Crisis of Capacity — Machine Learning, the Gig Economy and the Power of the Crowd
- Tangible Cultural Analytics: Using Augmented Reality to Research Cultural Artifacts (Toronto Metropolitan University)
2018
- Augmented Reality for Museum Use: Cultural Resources or Inevitable Invasions?
- Artificial Intelligence in Museums
- AR — the Way to Go When Art is Lost in a Fire?
- Experimental Culture: A horizon scan (Arts Council England)
- Hyper-Connected Museum
- Cross-Sectors Collaborations in Cultural Heritage
- Visualising Medical Heritage
- Coworking Spaces, Accelerators and Incubators: Emerging Museum Practice
- The Business of Art: The Market for Art in 17th-Century Netherlands